Founder-led Product & Brand Studio
Tache Studio is the product and brand development arm of Tache, an award-winning British cards, gifts and stationery company.
We help product brands and retailers create distinctive products, ranges and identities. From initial concepts to manufacturing and supply, we bring ideas to life.
Led by Tache founders Frank and Pennie, with more than a decade of experience designing, making and selling products.
Our track record at Tache
Over 11 million
Tache products sold.
Within that total
Over 5 million
Cards sold from our bestselling range.
Over 1 million
Cards sold from an artist collaboration shaped by our creative direction.
At Tache, we designed bespoke cards and ranges for leading retailers.
John Lewis
Waitrose
Card Factory
ASOS
Urban Outfitters
Tesco
Sainsbury’sFigures reflect Tache’s products and projects, including our own collections.
What we do
Fresh ideas, practical support and experienced creative direction for your products and ranges.
A clear look at what’s working, what’s tired and what should come next.
From first ideas to a finished range, including one ready for your next trade show.
New products, formats and seasonal additions that build on what already sells.
Identity, range branding and packaging that give your products a recognisable character.
Products and collections built around your customer, your price point and your route to market: for your own label, a retailer brief or a licence you hold.
Work out what to make, how it should look and what it will take to produce.
Production artwork, sampling and managed manufacturing, with the finished products supplied directly to you.
Photography, catalogues, websites, trade-show stands and visual merchandising.
Experienced creative direction or extra capacity alongside your own team.
Selected work
Selected work from the team behind Tache, spanning our own collections, retailer projects and brand development.
Over 5 million cards sold.
Winner Louie Awards 2023 Father’s Day, above $5.50
Over 1 million cards sold.
Designed around the retailer.
John Lewis
In store for multiple seasons.
We worked closely with John Lewis on a Gift and Stationery collection that launched in all of their stores and was refreshed for multiple seasons.
Selfridges
At Tache, we worked with Selfridges on an in-store personalised card booth.
Create · Make · Grow
From a single collection to an entirely new product category, we tailor our involvement to your brief. Commission us for creative development alone, or work with us from initial concept through manufacturing, supply and repeat production.
Shape the idea. Design the range.
We shape the concept, the range and its creative direction, keeping the product, the customer and where it will sell in the same conversation.
From idea to finished product.
Once the creative is approved, we can take care of sourcing, sampling, manufacturing and delivery. We work with trusted UK and overseas production partners to turn approved designs into finished products, supplied directly to your business at an agreed unit price.
Made to grow with you.
Great collections don’t stop at launch. We can manage repeat production, develop new designs, create seasonal extensions and adapt established ranges for new retailers, markets and opportunities.
Branding
From a whole business to an individual collection, we create identities that give products a recognisable character. Examples include Tache, Happy Box and Oh Daisy, alongside range identities such as Modern Mister, Modern Missy and the Krafty Collection.
Logo to come
We created the Tache brand from the start: the moustache mark and a bold, playful identity, applied across products, packaging, catalogues and trade-show stands.
Logo to come
We developed the identity and packaging for Tache’s gift boxes: a smiley logo, a striped sleeve and upbeat wording that work together from the outer box to the sticker.
Logo to come
Frank and Pennie created the identity and packaging for Oh Daisy, their separate baby gifting brand, from its handwritten logo to the presentation of the finished hampers.
Range identities
Each range and collection has its own name, logo and look.
Krafty CollectionLogo to come
Vintage DreamLogo to come
Modern MisterLogo to come
Modern MissyLogo to come
Wild MoonLogo to come
Famous FoodsLogo to come
Lil MonstersLogo to come
Cats & DogsLogo to come
PawtraitsLogo to comeAwards
Industry recognition for Tache’s products and ranges.
Winner The Henries 2019 Best Handmade or Hand-finished Range
Winner Louie Awards 2022 Best Blank Card ($5 & below)
Winner The Licensing Awards 2022 Best Licensed Paper Products or Stationery Range
Winner The Henries 2022 Best Licensed Card Range
NominationsAlongside our wins, our original and licensed ranges have received numerous award nominations, including Elmer and Heinz.
Licensing
We turn distinctive brands and characters into products and collections, from creative direction to production.
Licensing experience developed at Tache. These are past Tache ranges; the brands and characters belong to their owners.
Smiley
Heinz
Movember
Peppa Pig
Transformers
My Little Pony
Elmer
Hasbro
UnileverCollaborations and press
Official collaborations
At Tache, we developed both designs directly with them, with proceeds going to charity.
Unexpected moments
And sometimes, our cards found their own famous audience.
Adele reportedly bought up a store’s stock of one of our Famous Faces cards, which featured her own face.
Read the story in The Sun (opens in a new tab)
Lionel Richie shared a picture of one of our cards with his followers in a Valentine’s Day post.
View the original post by Lionel Richie on X (opens in a new tab)The founders
Frank and Pennie founded Tache and lead Tache Studio. They shape the ideas, guide the creative work and stay involved through delivery, bringing in trusted specialists where the project needs them.
Their experience spans developing ranges, collaborating with artists, presenting to retail buyers, managing production in the UK and overseas, and bringing products to market in shops and online.
Your project is led by people who have designed, made and sold products themselves.
How we work
Creative development is charged as an agreed fee. When we also manage manufacturing and supply, you buy the finished products directly from Tache at an agreed unit price, with production management included. Scope, fees, confidentiality, ownership and any permitted portfolio use are agreed in writing before work starts.
We agree the brief, your priorities, the scope and the fee, and unit prices if we’re supplying the products.
We shape the ideas and design, with clear points for you to review.
We complete the agreed work, whether that’s a finished design, website, presentation or production-ready range, and manage manufacturing and delivery where they’re included.
When it helps, we support launches, repeat production, extensions and retailer adaptations.
Get in touch
Tell us what you’re developing, who it’s for and where you plan to sell it. Include any launch date, trade-show deadline or buyer presentation, and we’ll come back to you about the next step.
